Analysis of the KIA Motors for Trademark Office- myassignmenthelp

Question: Write about theAnalysis of the KIA Motors for Trademark Office. Answer: The KIA Motors has steadily increased it values in comparison to other brands of automobile company. It has reached to the count of top 100 brands which was listed in the year 2012. The company has attend a high level of goodwill which was a very huge amount, the brand value of the company reached 6.7 billion dollars which was a bit less in the previous year by about 6%. This helped the company to reach the goal of being one of the top 60 brands. The companys mission is quite distinct from the other companies it is to earn the trust of global society and become established around the world as a well-loved leader in the automotive industry. The KIA MOTORSS vision to be the World s Number One brand, happiness of the customer, KIA motors takes up challenges to reach heights. The company values shares a great amount of prosperity of human beings using eco friendly technologies, it also give acute and valuable attention to make or initiate a new structure all together to respect and accumulate attention of people. The company aims at being one of the most recognized brands worldwide. Its main aim is to acquire profit, keeping in mind the well being of the business environment. It supplies product of good quality at affordable price for the masses. The soulful purpose of the company is that the company keeps on trying to make life fruitful with the help of automobiles and also by taking up creative challenges to maintain harmony between the share holders customers and the industry itself. These paths have made them reach to the level which the company is now in. this perpetual image will help it to attain goal which is the sole purpose of every firm. The vision of the company keeps it compatible with the world which is being used as the market for selling of the product of the company. Its aim for being the world number one company can only be fulfilled only if the company is versatile enough to look after all the aspects of the prevailing or changing business environment. It accepts all type of challenges with proper attention to risk management reaching greater heights in the market. Production of eco friendly products makes the company more acceptable for the society as well as the acting government. Price affordability of the product increases the sales of the company. The companys management takes care of the stake holders of the company through proper communication and truthful information in the books of accounts which are used by the internal and external users of accounting information (Bucher Klingenberg, 2014). They keep on applying innovation and creativity on their company which help them to reach greater heights. There are certain strength and weaknesses of the KIA motors Company with reference to their vision values and their mission. These strength and weakness affect the running of the business positively and negatively as well. Some of such strength and weaknesses are: Strength The company is the largest producer of automobile in South Korea which proves it to be a recognized brand. The companies aim is to be the largest brand in the world whereas it is already among the 5 largest brands in terms of sales. 1.5 million car per year is the sales of the company. It is a recognized sponsor of some of the biggest automobile related events of the world such as Formula 1, Euro Cup, Australian Open, FIFA World Cup, X-Games in US. It has been providing employment to about 42000 people all over the world (Kwon et al.,2018). The company has a product portfolio which is very good in quality as well as a great presence as a brand in the market. Weakness The Barking system when recalled was the biggest weakness for the company. The company has sponsored renowned events still it has not been able to leverage its presence in the market and still not a well know company globally due to less marketing or faulty marketing of the brand (Jang, Jun Shin, 2018). Geographical reach of the company is less as its working with consumers of very few countries and not throughout the world like other auto mobile companies. To be the world largest or recognized brand the company has to bring certain changes in its management as well working to attain higher authority. The company lack few things which are needed to be changed to attain success in the business environment. Few of them are: Proper strategy is to be applied in marketing of the product as well the brand to make the brand more renowned and attain higher brand recognition The company should take care of the sales but should also establish itself in more number of countries to increase sales Should apply strategies rules and regulation to stay immune or withstand the affects of barking system which the KIA MOTORS Company is prone to. The company should introduce certain plans to develop the leverage of its presence in the market that will help the company be renowned among other companies and increase the sales. The Company is also strong for certain vision and mission they follow for example being eco friendly production as well as eco friendly products. This has made the company more reliable for the costumers in turn making its sales higher. Participation in events which are renowned worldwide made it a promising brand as well as a versatile brand. Analysis of James Houghton and Signature Theater can be used to refer that the KIA Motors Company on certain aspects few things are there in the James Houghton theatre case study. In the case study we find that the theatre had some funding problem which is not the same in the KIA Motors Company. The company has strong funding methods with subsidiary companies associated which helps the company to fund its production. Maintain reputation is a issue which is common for both the business concern to attain a brand recognition both the companies need to expand their business and apply strategies which will help them to be counted among the recognized brands (Jackson et al., 2016). The analysis structures of both the companies are same, the theatre analyze the script first then arrange for collaborative team teaching, they also incorporate workshop to produce post card acquire good range of professionals which leads to the development of the country. The KIA COMPANY also appoint proper skilled management staffs who work in collaboration participate in events and plan, manage, direct work in a way which has developed it to be a global brand and attend goal of the organization. References Bucher, T., Klingenberg, M. (2014). GE++ THE WAYS OF HYDROGEN IN THE LIVING ORGANISATION.ANGEWANDTE CHEMIE-INTERNATIONAL EDITION,70(17-8), 552-570. Jackson, T., Kersten, T., Kourakis, J., Sennett, R., Sorensen, L. R., Sullivan, G., ... Dundon, S. (2016). CALIFORNIA POLYTECHNIC STATE UNIVERSITY SAN LUIS OBISPO ACADEMIC SENATE MINUTES January 14, 2016. Jang, Y. H., Jun, J. H., Shin, J. (2018).U.S. Patent No. 9,868,246. Washington, DC: U.S. Patent and Trademark Office. Kwon, H. J., An, J. H., Han, S. S., Kim, I. G., Shin, Y. H. (2018). U.S. Patent Application No. 15/348,723.